Nov 24, 2020
Learn about new ways to get inside your customer’s imagination, little details that help deliver big outcomes, and the excitement that comes from figuring out if something is real or not.
Bite-Sized Delight From the Episode:
• Innovate with the Help of Your Customer’s Imagination -
the best organizations realize...
Nov 17, 2020
Learn about reading in darkness, servicing on video, and confusing your customers.
Bite-Sized Delight From the Episode:
• Not Seeing is Experiencing - Wuguan Books in Taiwan
offers an incredible retail experience by forcing customers to shop
for books in the dark - a unique interaction that gets customer
talking,...
Nov 10, 2020
Learn about a little touch that drew a lot of attention, the power of seeing someone's face when they speak, and a viral sensation that brought together two classic brands.
Bite-Sized Delight From the Episode:
• The Power of Little Notes - Fretboard Coffee uses
handwritten insert cards within their packaging to make a...
Nov 3, 2020
Learn about the mysteries of mystery shopping, texting for help, and why channel switching is a good way to anger your customers.
Bite-Sized Delight From the Episode:
• Mystery Shoppers Reveal Experience Secrets - Claire
Boscq-Scott’s book The Secret Diary of a Mystery Shopper offers
exceptional findings from the...