Feb 23, 2021
Learn about products that provide their own soundtrack, rockstars that aren’t real, and a story that made me want to try a brand new product.
Bite-Sized Delight From the Episode:
• What is the sound of your product? - LEGO created a
podcast for their Iron Man Art set and a custom playlist of white
noise on Spotify...
Feb 16, 2021
Learn about a portrait of your pet, zeroing in on customer centricity, and how “mini” -- and even “no” -- have become big.
Bite-Sized Delight From the Episode:
• Unexpected Presents Create Raving Fans - Chewy sends
customers paintings of their dogs (the customer’s dog that is) as a
highly personalized,...
Feb 9, 2021
Learn why your branding may spoil the experience, how to use nostalgia in unexpected ways, and what your culture says about your customer experience.
Bite-Sized Delight From the Episode:
• Branded Box Fail - If your product is something a
customer might give as a gift, make sure to check with them before
shipping a...