Oct 22, 2019
Learn about the perils of automated prospecting, the benefits of taking a few minutes to do your homework BEFORE speaking with a prospect, and how your reputation can precede you - in both good and bad ways.
Bite-Sized Delight From the Episode:
• Be Careful with Your Automations - While automation makes things easier, it is not a good choice for an initial communication with a prospect - especially if the automation doesn’t feel personalized. Make the first impression a personal one.
• Treat Prospects Like Valued Customers From the Outset - Showing you care early in the relationship helps you to earn respect and (hopefully) a prospect’s business.
• Pay Attention to Shifting Customer Expectations - Don’t miss changes in your customers’ wants and desires, lest you become the subject of less than flattering meme!
Start the Conversation:
Are we doing everything we can to develop a customer-centric approach throughout our organization?
Are You Looking for Things We Referenced?