Nov 17, 2020
Learn about reading in darkness, servicing on video, and confusing your customers.
Bite-Sized Delight From the Episode:
• Not Seeing is Experiencing - Wuguan Books in Taiwan
offers an incredible retail experience by forcing customers to shop
for books in the dark - a unique interaction that gets customer
talking, while giving them a remarkable experience in the
process.
• Humanize the Customer Experience - Personalized videos
and custom voice notes allow companies to create a personal
connection with customers by making one-off communications the
norm.
• Make Errors Easy to Correct - if a customer makes a
mistake, tell them and make it easy for them to correct.
Are You Looking for Things We Referenced?
• “At this bookstore in Taiwan,
visitors shop in the dark” - by Maggie Hiufu Wong for CNN
Travel (cnn.com)
• “A Surreal New Bookstore Has Just
Opened in China" - by Elizabeth Stamp in Architectural
Digest
• Habit Nest
• Experience Points - presented by Avtex
Find more links and a full transcript of the show at:
http://ExperienceThisShow.com. See you next
week!