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Experience This!

Feb 9, 2021

Learn why your branding may spoil the experience, how to use nostalgia in unexpected ways, and what your culture says about your customer experience.

Bite-Sized Delight From the Episode:
Branded Box Fail - If your product is something a customer might give as a gift, make sure to check with them before shipping a highly-branded package to an unsuspecting recipient and ruining the surprise with you branding.
Nostalgic Hold Music - Octopus Energy creates an emotional connection with their customers by using their birthday to play the #1 song from when they were 14 years old as their hold music.
Make Sure Your EX and CX are Part of Your Interview Process - show candidates how your company culture operates before they join the team to maximize their culture fit.

Are You Looking for Things We Referenced?
• “Anticipate Customer Needs and Engage Them with Your Packaging” - Experience This Show - Episode 56
52 Things I Learned in 2020 - by Tom Whitwell (Flux Studios)
Octopus Energy - Hold Music
Solvvy - The Next-Gen Chatbot
• “4 Steps to Sharing Company Culture During the Interview Process, and Why You Need To” - by Tony Amante Schepers

Find a full transcript of the show at: See you next week!