Mar 16, 2021
Learn about a new way to take your vitamins, how government regulations affect businesses, and creating intentional friction in e-commerce.
Bite-Sized Delight From the Episode:
• A Daily Dose of Experience - Custom vitamins with
personalized messaging from Care/of creates customer connection and
builds long-term loyalty.
• Print Ads for Social Media Catch the Eye - Facebook’s
effort to promote regulatory legislation stands out for placement
in the newspaper.
• Friction for the Win - The "IKEA Effect" occurs when
high quality furniture must be assemble by the customer - leading
to a perceived increase in value, while reducing overall costs.
Are You Looking for Things We Referenced?
• Care/of - personalized daily vitamins (50% off
first order)
• Facebook
Encourages Regulation
• Solvvy - The Next-Gen Chatbot
• "Friction in e-commerce: Sometimes
it’s a good thing." - by Branwell Moffatt on The Future of
Customer Engagement & Experience
• Season 5, Episode 101 - Agree to
Disagree: The Benefits and Costs of More Convenience (discussing
Privacy)
• Season 2, Episode 42 - Required
Remarkable: Assembling Target Furniture
Find a full transcript of the show at:
http://ExperienceThisShow.com. See you next
week!