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Experience This!

Apr 20, 2021

Learn about enticing your customers to come back after COVID, videos that capture your brand spirit, and managing camera fatigue in a video-based business environment.

Bite-Sized Delight From the Episode:
Entice Old Customer with New Experiences - Delta encourages flyers to return to the sky with new ways to earn status/miles, extended deadlines, and enhanced benefits.
Aspirational is the New Inspirational - Red Bull captures their brand spirit with aspirational and entertaining videos.
Beware Zoom Fatigue - Citi Group creates Zoom-Free Fridays to combat video fatigue during the pandemic

Are You Looking for Things We Referenced?
• Delta Airlines Entices Flyers with Enhanced Rewards
Speedriding Through An Alpine Resort - From Avoriaz With Love - by Red Bull
Solvvy - The Next-Gen Chatbot
Citi Creates ‘Zoom-Free Fridays’ to Combat Pandemic Fatigue - by Anna Schaverien in the New York Times

Find a full transcript of the show at: See you next week!