EP004: Flamethrowers, Fashion, and Fiberglass!

Oct 10, 2017

Two things can transform the experience of any customer: trust and superfans. Trust your customers, tell inside jokes to superfans, and you will be rewarded with repeat business.

Join us as we discuss:

• How watching a melting block of ice can be the perfect content for a superfan.
• Why Lands' End lets you return that ratty old sweater after a decade.
• Looking for customer experience? Ask your employees!

Bite-Sized Delight from the Episode:

• How engaging with superfans means niched content that creates viral advocates.
• Why building a long-term customer base means trusting them to do the right thing.
• How bringing marketing, sales, and customer service under the same wing where everybody is communicating leads to better serving our customers.

Are You Looking for Things We Referenced?

• 4 Ways Game of Thrones Excels at Building Social Media Hype by Deborah Sweeney
• Many Happy Returns
• Guaranteed. Period.
• They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan

Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!