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Experience This!

Nov 27, 2018

Learn about the reasons why so many big brands are disappearing, the best customer service email ever, and freedom of choice at the ATM.

Bite-Sized Delight From the Episode:
• Why almost every industry is suffering from commoditization, low barriers to entry, and low switching costs for consumers - which is forcing companies to adopt a customer-centric mindset instead of a product-centric mindset in order to stay afloat.
• How a pet brand continues to build life-long customers, time and time again.
• How a bank changed its behavior to focus more on customers’ wants and needs.

Are You Looking for Things We Referenced?
• “The Violence of the Experience Economy” – by Mary Drumond, LinkedIn

Get more resources and the full show notes at See you next week!