Oct 8, 2019
Learn about the benefits of rewriting your message to acknowledge your customers’ behavior, the pros and cons of sharing your email address, and the perils of always being connected.
Bite-Sized Delight From the Episode:
• Pay Attention to Your Customers’ Shifting Behaviors -
Netflix’s show Nailed It! acknowledges the shift towards
binge-watching episodes, and concludes each episode with an
introduction to the following episode. This encourages viewers to
keep watching. How can you adjust your message to speak to your
customers’ behavior?
• Do Unto Others' Email as You Would Want Done Unto Yours -
Keep your relationship with email healthy by modeling how you would
like your email address to be treated. Don’t auto-add,
auto-subscribe, or send without confirming that your customers want
to receive your emails.
• Are You Controlling Your Technology or Is It Controlling You
- Nir Eyal’s book Indistractible: How to Control Your Attention and
Choose Your Life, offers a four step process to help create
boundaries, take back control over distractions, and return balance
to your life.
Start the Conversation:
Are my employees given the tools and support they need to do their
jobs and execute our CX strategy?
Are You Looking for Things We Referenced?
Nailed It!
Experience Conversations
Indistractible: How to Control Your Attention and Choose
Your Life - by Nir Eyal
Get more resources and the full show notes at http://ExperienceThisShow.com. See you next
week!