Dec 31, 2019
Discover how profit and customer satisfaction can go hand in hand, how a romance novelist dives into her character development, and how LEGO manages to make lifelong customers.
Bite-Sized Delight From the Episode:
• Customer Satisfaction or Profit? - Learn whether a satisfied customer or turning a profit is more important to measure your success.
• Character Immersion Creates Customer Loyalty - A romance novelist explains how immersing herself in her characters helps her provide a great customer experience.
• LEGOs and Harry Potter - Discover how LEGO made a lifelong customer through an empowered employee and a connection with Harry Potter.
Start the Conversation:
Have we taken steps to truly understand the path our customers take to interact with our brand?
Are You Looking for Things We Referenced?
Which is your CX Priority: Satisfied Customer or Profit? by Mary Drummond
Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!