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Experience This!

Sep 15, 2020

Learn about talking to customers in uncertain times, a remarkable credit card experience, and the power of Cracker Jack-esque surprises.

Bite-Sized Delight From the Episode:
Concrete Communication in Uncertain Times - Using concrete, specific language helps give customers confidence in your ability to help them navigate uncertain times.
The Apple Credit Card - Changing the Landscape Again - By designing an aesthetically pleasing, customer-friendly credit card Apple hopes to reinvent yet another category.
Inflatable Pools with a Free Prize Inside - An unexpected free gift (that would normally be an upsell) helps connect end users to the manufacturer - even thought the item was purchased through a third party.

Are You Looking for Things We Referenced?
Speaking to Customers in Uncertain Times - by Packard, Moore, and McFerrin in the M.I.T. Sloan Management Review
The Apple Credit Card
Cracker Jack-esque Surprises

Find more links and a full transcript of the show at: See you next week!