Oct 6, 2020
Learn about the story behind the story of America’s biggest winery, CX heroes who remain behind-the-scenes, and a lifetime warranty that over-delivered.
Bite-Sized Delight From the Episode:
• Your Brand Spirit Should Be Evident in Everything You Do
- An innovative audiobook format captures the Barefoot Wines story
in a way that aligns with the brands creative and playful
spirit.
• The People Behind the Scenes "Make" The Customer
Experience - A team of experience architects and implementers
contribute to the overall experience at a Chicago Blackhawks Hockey
Game.
• Avoid Customer "Baggage" with a Strong Warranty -
Kenneth Cole’s commitment to their luggage warranty keeps customers
loyal and zealously advocating their products for decades.
Are You Looking for Things We Referenced?
• The
Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1
Wine Brand - by Bonnie Harvey and Michael Houlihan
• The goal-horn operator. The ‘Split
the Pot’ seller. The Zamboni driver. Meet 8 behind-the-scenes
people who make things go during Blackhawks games at the United
Center. - by Jimmy Greenfield in The Chicago Tribune
• Experience Points
• Kenneth Cole Luggage
Find more links and a full transcript of the show at:
http://ExperienceThisShow.com. See you next
week!
** Note: audio clip from “The Barefoot Spirit” used with permission.