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Experience This!

Dec 13, 2022

Learn about the value of having fun within a business, the way products differ from region to region, and the continued importance of connecting with your customers using meaningful, customized communications. 

Bite-Sized Delight From the Episode:

Explore Ways to Infuse More Fun in Your Workplace - Kristi Herold's new book, "It Pays to Play" offers a roadmap for enhancing employee engagement, retention, and participation using intentional play. 

Pay Attention to Whether You're Using the App or It's Using You - The difference between TikTok's Chinese version and American version illustrates the importance of being vigilant when it comes to social media usage and application, especially for more global outreach efforts. 

Find the Balance between Customer Data and Personalization - Salesforce's 8th Annual "State of Marketing" Report showcases how the best companies are pushing the envelope on customization of customer communications, while maintaining a healthy respect for customer privacy. 

Are You Looking for Things We Referenced?

• "It Pays to Play: How Play Improves Business Culture" - by Kristi Herold at JAM

Brian Solis, Global Innovation Evangelist at Salesforce

TikTok in China vs. the U.S.A. - as featured on 60 Minutes 

Coveo - use "swarming" to deliver the best answer (co-created by your top subject matter experts) to customers in realtime 

The 8th Annual “State of Marketing” Report from Salesforce 

Rate and Review The Experience This! Show

Learn more about the Experience This Show and the hosts: 

Joey Coleman - keynote speaker and author of "Never Lose a Customer Again"

Dan Gingiss - keynote speaker and author of "The Experience Maker"