Mar 20, 2018
How you can turn mistakes into customer experience
opportunities, IKEA’s risky marketing move that pays off, and what
we can learn from a great meal delivery service.
Bite-Sized Delights From the Episode:
the 404 error message can turn mistakes into customer experience
great meal delivery service’s tricks for serving a great experience
along with lunch.
- IKEA’s bold experiential ad
origins of CRM.
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