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Experience This!

Nov 10, 2020

Learn about a little touch that drew a lot of attention, the power of seeing someone's face when they speak, and a viral sensation that brought together two classic brands.

Bite-Sized Delight From the Episode:
The Power of Little Notes - Fretboard Coffee uses handwritten insert cards within their packaging to make a special connection with their coffee customers.
The Apple Mask - Apple delivered enhanced comfort and security for their customers and employees with custom designed masks to use during the COVID-19 pandemic.
Emotional Intelligence Goes Viral - a savvy response to a viral TikTok video left Ocean Spray looking wise, relevant, connected, and courteous.

Are You Looking for Things We Referenced?
Fretboard Coffee
• “Apple Design Teams Develop Special Face Masks for Employees” - by Mark Gurman in
Experience Points - presented by Avtex
Ocean Spray Just Gave Viral Skateboarding TikTok Guy an Extraordinary Gift - It’s a Lesson in Emotional Intelligence - by Justin Bariso in

Find more links and a full transcript of the show at: See you next week!